Journal of advertising

• 

  Año 2006, Vol. 35, Número 4

  • FROM THE EDITOR

    Russell N. Laczniak

    pág. 5

    

  • THE POWER OF NUMBERS

    Bernard L. Simonin, Julie A. Ruth

    págs. 7-20

    

  • USE AND EFFECTIVENESS OF BILLBOARDS

    Charles R. Taylor, George R. Franke

    págs. 21-34

    

  • INTERACTIVITY AND ITS FACETS REVISITED

    Anand Kumar, Gordon C. Bruner II, Grace J. Johnson

    págs. 35-52

    

  • A FURTHER ASSESSMENT OF INDIRECT COMPARATIVE ADVERTISING CLAIMS OF SUPERIORITY OVER ALL COMPETITORS

    Michael J. Barone, Kenneth C. Manning, Randall L. Rose, Paul W. Miniard

    págs. 53-64

    

  • PRODUCT PLACEMENT

    Carrie La Ferle, Steven M. Edwards

    págs. 65-86

    

  • EXAMINING THE INFLUENCE OF TELEPRESENCE ON SPECTATOR AND PLAYER PROCESSING OF REAL AND FICTITIOUS BRANDS IN A COMPUTER GAME

    Michelle R. Nelson, Ronald A. Yaros

    págs. 87-99

    

  • ON THE POTENTIAL FOR ADVERTISING TO FACILITATE TRUST IN THE ADVERTISED BRAND

    Paul W. Miniard

    págs. 101-112

    

  • RESPONSES TO HUMOROUS ADS

    George M. Zinkhan

    págs. 113-127

    

  • Different Positive Feelings Leading to Different Ad Evaluations

    Tine Faseur, Maggie Geuens

    págs. 129-142

    

  • THE EFFECTIVENESS OF "IN-GAME"

    Laura M. Arpan, David R. Roskos-Ewoldsen, Lucian Dinu

    págs. 143-152