Journal of marketing: A quarterly publication of the american marketing association

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  Año 1993, Vol. 57, Número 1

  • Conceptualizing, measuring, managing customer-based brand equity

    Kevin Lane Keller

    • Resumen

    págs. 1-22

    

  • Corporate culture customer orientation, and innovativeness in Japanese firms: A quadrad analysis

    Rohit Deshpand, John U. Farley

    • Resumen

    págs. 23-37

    

  • Taxonomy of buying decision approaches

    Michele D. Bunn

    págs. 38-56

    

  • Control combinations in marketing: Conceptual framework and empirical evidence

    Bernard Jaworski, Vlasis Stathakopolous

    págs. 57-69

    

  • The impact of organizational citizenship behavior on evaluations of salesperson performance

    Scott B. Mackenzie, Philip M. Podsakoff

    págs. 70-80

    

  • Legal developments in marketing (Horizontal Merger Guidelines, 1992)

    C.Burke Tower, Ray O. Werner

    págs. 102-110

    

  • Legal developments in marketing (Eastman Kodak v. Image technical Services)

    Franklin Axe, Ray O. Werner

    págs. 103-104

    

  • Legal developments in marketing (Levi Case v. ATS Products)

    Ray O. Werner, Franklin J. Axe

    pág. 103

    

  • Legal developments in marketing (Michael Anthony Jewelers, Inc. v. Peacock Jewelry)

    Ray O. Werner, Franklin J. Axe

    págs. 104-105

    

  • Legal developments in marketing (Liggett Group, Inc. v. Brown & Williamson Tobacco Corporation)

    Franklin J. Axe, Ray O. Werner

    págs. 105-106

    

  • Legal developments in marketing (U.S. v. Louisiana-Pacific Corp.)

    Ray O. Werner, Franklin J. Axe

    pág. 105

    

  • Legal developments in marketing (Town Sound and Custom Tops, Inc. et al. v. Chrysler Motor Corp.)

    Ray O. Werner, Franklin J. Axe

    págs. 106-107

    

  • Legal developments in the marketing (Service and Training, Inc., et al. v. Data General Corp.)

    Ray O. Werner, Franklin J. Axe

    págs. 107-108

    

  • Legal developments in marketing (Systemcare, Inc. v. Wang Laboratories, Inc. et al.)

    Franklin J. Axe, Ray O. Werner

    pág. 107

    

  • Legal developments in marketing (Trans Sport, Inc. v. Starter Sportswear, Inc.)

    Ray O. Werner, Franklin J. Axe

    pág. 107

    

  • Legal developments in the marketing (Montgomery County Assn. of Realtors, Inc. v. Realty Photo

    Franklin J. Axe, Ray O. Werner

    pág. 107

    

  • Legal developments in marketing (Federal Trade Commission v. Pacific Medical Clinics Management

    Ray O. Werner, Franklin J. Axe

    págs. 108-109

    

  • Legal developments in marketing (Dan Morales, Attorney General of Texas v. Trans World Airlines

    Franklin J. Axe, Ray O. Werner

    pág. 108

    

  • Legal developments in marketing (Federal Trade Commission v. Ticor Insurance Co. et al.)

    Ray O. Werner, Franklin J. Axe

    págs. 109-110

    

  • Legal developments in marketing (FTC member's views on environmental claims)

    Franklin J. Axe, Ray O. Werner

    pág. 109

    

  • Legal developments in marketing (Frederick T. Boulware Jr., M.D. et al v. State of Nevada, Dept

    Ray O. Werner, Franklin J. Axe

    pág. 110

    

  • Book reviews

    George M. Zinkhan, William B. Crawford

    págs. 127-128

    

  • Book reviews

    Denise T. Smart, George M. Zinkhan

    págs. 128-130

    

  • Book reviews

    George M. Zinkhan, Richard Tansey

    págs. 130-131

    

  • Book reviews

    Michael R. Hyman, George M. Zinkhan

    págs. 131-133