Journal of the Academy of Marketing Science

• 

  Año 2002, Vol. 30, Número 4

  • From the Editor

    P.R. Varadarajan

    pág. 85

    

  • Marketing to and Serving Customers Through the Internet: An Overview and Research Agenda

    George M. Zinkhan, A. Parasuraman

    págs. 286-295

    

  • Marketing Strategy and the Internet: An Organizing Framework

    P.R. Varadarajan, M.S. Yadav

    págs. 296-312

    

  • Managing and Measuring Relational Equity in the Network Economy

    M. Sawhney, J. Zabin

    págs. 313-332

    

  • U-Commerce: Expanding the Universe of Marketing

    Pierre Berthon, George M. Zinkhan, R.T. Watson, L.F. Pitt

    págs. 333-347

    

  • Exploring the Implications of M-Commerce for Markets and Marketing

    R.A. Peterson, Sridhar Balasubramanian, S.L. Jarvenpaa

    págs. 348-361

    

  • Service Quality Delivery Through Web Sites: A Critical Review of Extant Knowledge

    A. Malhotra, V.A. Zeithaml, A. Parasuraman

    págs. 362-375

    

  • From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive Media

    P.A. Pavlou, D.W. Stewart

    págs. 376-396

    

  • Cross-Cultural and Cognitive Aspects of Web Site Navigation

    Luis Racionero, M.D. de Juan, L.A. Peracchio

    págs. 397-410

    

  • Technology and the Customer Interface: What Consumers Want in the Physical and Virtual Store

    R. R. Burke

    págs. 411-432

    

  • Can Price Dispersion in Online Markets Be Explained by Differences in E-Tailer Service Quality?

    B.T. Ratchford, V. Shankar, X. Pan

    págs. 433-445

    

  • The Impact of Shopbots on Electronic Markets

    M.D. Smith

    págs. 446-454

    

  • The Customer Economics of Internet Privacy

    N. Peng, R.T. Rust, P.K. Kannan

    págs. 455-464

    

  • What Attracts Customers to Online Stores, and What Keeps Them Coming Back?

    D.J. Reibstein

    págs. 465-473

    

  • The Dot.com Retail Failures of 2000: Were There Any Winners?

    J. Wind, V. Mahajan, R. Srinivasan

    págs. 474-486

    

  • The E-Marketing Mix: A Contribution of the E-Tailing Wars

    K. Kalyanam, S. McIntyre

    págs. 487-499

    

  • The Impact of Internet Exchanges on Business-to-Business Distribution

    M. Caravella, J. Deighton, D. Narayandas

    págs. 500-505

    

  • Online Reverse Auctions: Issues, Themes, and Prospects for the Future

    S.D. Jap

    págs. 506-525

    

  • Index

    págs. 526-527

    

  • Cumulative Bibliography

    págs. 528-534