Paying before consuming: Examining the robustness of consumers¿ preference for prepayment
C. Whan Park, Vanessa M. Patrick
págs. 165-175
Drivers of local merchant loyalty: Understanding the influence of gender and shopping motives
Stephanie M. Noble, Mavis T. Adjei, David A. Griffith
págs. 177-188
When a few minutes sound like a lifetime: Does atmospheric music expand or contract perceived time?
Nicole Bailey, Charles S. Areni
págs. 189-202
The effect of sales promotion on post-promotion brand preference: A meta-analysis
Devon DelVecchio, Traci H. Freling, David H. Henard
págs. 203-213
Katia Campo, Els Breugelmans, Els Gijsbrechts
págs. 215-228
págs. 229-243
Low price guarantees as signals of lowest price: The moderating role of perceived price dispersion
Chris Pullig, Sujay Dutta, Abhijit Biswas
págs. 245-257
Contractibility and ownership redirection in franchising: A property rights view
Rajiv P. Dant, Josef Windsperger
págs. 259-272
© 2001-2025 Fundación Dialnet · Todos los derechos reservados