Long-term manufacturer-supplier relationships: Do they pay off for supplier firms?
Narakesari Narayandas, Manohar U. Kalwani
págs. 1-16
págs. 17-28
Software piracy: Estimation of lost sales and the impact on software diffusion
Vijay Mahajan, Moshe Givon
págs. 29-37
The evolution of first amendment protection for commercial speech
Fred W. Morgan, Karl A. Boedecker
págs. 38-47
Organizing for effective new product development: The moderating role of product innovativeness
Orville C. . Walker Jr, Eric M. Olson
págs. 48-62
Stock market reactions to brand extension announcements: The effects of brand attitude and
Vicki Lane, Robert Jacobson
págs. 63-77
The structure of commitment in exchange
Gregory T. Gundlach, Ravi S. Achrol
págs. 78-92
págs. 109-110
págs. 110-112
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