Journal of advertising

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  Año 1993, Vol. 22, Número 1

  • Advertising research and advertising practice

    George M. Zinkhan

    págs. 1-2

    

  • Contextual priming effects in print advertisements: The moderating role of prior knowledge

    Youjae Yi

    págs. 1-10

    

  • Setting the stage: Collective selection in the stylistic context of commercials

    Michael R. Solomon, Lawrence Greenberg

    págs. 11-23

    

  • Processing and retrieval of inferences and descriptive advertising information: The effects

    David W. Schumann, Sarah Fisher Gardial

    págs. 25-34

    

  • Attorney advertising and changes in the demand for wills

    Khalil Yazdi, Madeline Johnson

    págs. 35-45

    

  • Attention versus distraction: The interactive effect of program involvement

    Kenneth R. Lord, Robert E. Burnkrant

    págs. 47-60

    

  • Emotional feelings and evaluative dimensions of advertising: Are they related?

    Roland T. Rust, Patricia A. Stout

    págs. 61-71