Socially responsible organizational buying: Environmental concern as a noneconomic buying criterion
Minette E. Drumwright
págs. 1-19
págs. 20-38
págs. 39-52
Customer satisfaction, market share, and profitability: Findings from Sweden
págs. 53-66
págs. 67-80
The interface between competitive market signaling and antitrust law
Oliver P. Heil, Arlen W. Langvardt
págs. 81-96
Competitive interference effects in consumer memory for advertising: The role of brand familiarity
Robert J. Kent, Chris T. Allen
págs. 97-105
Mary R. Zimmer, George M. Zinkhan
págs. 118-119
págs. 119-120
George M. Zinkhan, Alison Ward
págs. 120-121
George M. Zinkhan, Dana-Niicoleta Lascu
págs. 121-123
Charles Ray Taylor, George M. Zinkhan
págs. 123-125
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