Journal of marketing: A quarterly publication of the american marketing association

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  Año 2007, Vol. 71, Número 2

  • A Theory of Intraperson Games.

    Min Ding

    págs. 1-11

    

  • The Influence of Corporate Messages on the Product Portfolio.

    Gabriel J. Biehal, Daniel A. Sheinin

    págs. 12-25

    

  • Uphill or Downhill? Locating the Firm on a Profit Function.

    Murali K. Mantrala, Prasad A. Naik, Shrihari Sridhar, Esther Thorson

    págs. 26-44

    

  • Using Childhood Memories to Gain Insight into Brand Meaning.

    Kathryn A. Braun-La Tour, Michael S. La Tour, George M. Zinkhan

    págs. 45-60

    

  • Monitoring the Dynamics of Brand Equity Using Store-Level Data.

    S. Sriram, Subramanian Balachander, Manohar U. Kalwani

    págs. 61-78

    

  • Marketing Performance Measurement Ability and Firm Performance.

    Don O'Sullivan, Andrew V. Abela

    págs. 79-93

    

  • Size and Share of Customer Wallet.

    Rex Yuxing Du, Wagner A. Kamakura, Carl F. Mela

    págs. 94-113

    

  • Multichannel Shopping: Causes and Consequences.

    Rajkumar Venkatesan, V. Kumar, Nalini Ravishanker

    págs. 114-132

    

  • Neglected Outcomes of Customer Satisfaction.

    Xueming Luo, Christian Homburg

    págs. 133-149

    

  • Learning and Exit Behavior of New Entrant Discount Airlines from City-Pair Markets.

    Ashutosh Dixit, Pradeep K. Chintagunta

    págs. 150-168

    

  • Marketing Communication Drivers of Adoption Timing of a New E-Service Among Existing Customers.

    Remco Prins, Peter C. Verhoef

    págs. 169-183

    

  • Profiting from Partial Allowance of Ticket Resale.

    Xianjun Geng, Ruhai Wu, Andrew B. Whinston

    págs. 184-195

    

  • The Entry Strategy of Retail Firms into Transition Economies.

    Katrijn Gielens, Marnik G. Dekimpe

    págs. 196-212