Periodo de publicación recogido
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Marketing Excellence: Nature, Measurement, and Investor Valuations
Christian Homburg, Marcus Theel, Sebastian Hohenberg
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 84, Nº 4, 2020, págs. 1-22
New Product Design: Concept, Measurement, and Consequences
Christian Homburg, Martin Schwemmle, Christina Kuehnl
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 79, Nº 3, 2015, págs. 41-56
Christian Homburg, Josef Volmayr, Alexander Hahn
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 78, Nº 3, 2014, págs. 38-61
Christian Homburg, Marcel Stierl, Torsten Bornemann
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 77, Nº 6, 2013, págs. 54-72
Christian Homburg, Michael Müller, Martin Klarmann
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 75, Nº 2, 2011, págs. 55-74
Managing dynamics in a Customer Portfolio.
Christian Homburg, Viviana V. Steiner, Dirk Totzek
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 73, Nº 5, 2009, págs. 70-89
Social Idetity and the Service-Profit Chain.
Christian Homburg, Jan Wieseke, Wayne D. Hoyer
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 73, Nº 2, 2009, págs. 38-54
Customer Prioritization: Does It Pay Off, and How Should it Be Implements?.
Christian Homburg, Mathias Droll, Dirk Totzek
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 72, Nº 5, 2008, págs. 110-130
Satisfaction, Complaint, and the Stock Value Gap.
Xueming Luo, Christian Homburg
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 72, Nº 4, 2008, págs. 29-43
Configurations of Marketing and Sales: A taxonomy.
Christian Homburg, Ove Jensen, Harley Krohmer
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 72, Nº 2, 2008, págs. 133-154
The Thought Worlds of Marketing and Sales: Which Differences Make a Difference?.
Christian Homburg, Ove Jensen
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 71, Nº 3, 2007, págs. 124-142
Neglected Outcomes of Customer Satisfaction.
Xueming Luo, Christian Homburg
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 71, Nº 2, 2007, págs. 133-149
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