Cross-Selling Performance in Complex Selling Contexts: An Examination of Supervisory- and Compensation-Based Controls.
Christian Schmitz, You-Cheong Lee, Gary L. Lilien
págs. 1-19
Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees.
Daniel Korschun, C.B. Bhattacharya, Scott D. Swain
págs. 20-37
Firm Value Creation Through Major Channel Expansions: Evidence from an Event Study in the United States, Germany, and China.
Christian Homburg, Josef Volmayr, Alexander Hahn
págs. 38-61
Comparing the Effect of Store Remodeling on Nes and Existing Customers.
Tracey S. Dagger, Peter J. Danaher
págs. 62-80
The Role of Brands and Mediating Technologies in Assembling Long-Distance Family Practices.
Amber M. Epp, Hope Jensen Schau, Linda L. Price
págs. 81-101
Name-Letters and Birthday-Numbers: Implicit Egotism Effects in Pricing.
Keith S. Coulter, Dhruv Grewal
págs. 102-120
Cultural competence and Cultural Compensatory Mechanisms in Binational Households.
Samantha N.N. Cross, Mary C. Gilly
págs. 121-139
Sizing Up the Effect of Portion Size on Consumption: A Meta-Analytic Review.
Natalia Zlatevska, Chris Dubelaar, Stephen S. Holden
págs. 140-154
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