Journal of marketing: A quarterly publication of the american marketing association

• 

  Año 2009, Vol. 73, Número 4

  • Guest Editorial: Ia Marketing Academia Losings its Way?

    David J. Reibstein, George S. Day, Jerry Wind

    págs. 1-3

    

  • Marketing of the Life Sciences: A new Framework and Research Agenda for a Nascent Field.

    Stefan Stremersch, Walter Van Dyck

    págs. 4-30

    

  • Distributor Sharing of Strategis Information with Suppliers.

    Gary L. Frazier, Elliot Maltz, Kersi D. Antia, Aric Rindfleisch

    págs. 31-43

    

  • The Worth fo Product Placement in Successful Films: An Event Study Analysis.

    Michael A Wiles, Anna Danielova

    págs. 44-63

    

  • Implementing the marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge.

    Christian Homburg, Jan Wieseke, Torsten Bornemann

    págs. 64-81

    

  • Are Women More Loyal Customers Than Men? Gender Fiferences in Loyalty to Firms and Individual Service Providers.

    Valentyna Melnyk, Stijn M. J. van Osselaer, Tammo H. A. Bijmolt

    págs. 82-96

    

  • Technology Covergence: When do Consumers Prefer Converged Products to Dedicated Products?.

    Jin K. Han, Seh Woong Chung, Yong Seok Sohn

    págs. 97-108

    

  • Self-Benefit Versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support.

    Katherine White, John Peloza

    págs. 109-124

    

  • Auctioning Keywords in Oline Search

    Jianqing Chen, De Liu, Andrew B. Whinston

    págs. 125-141