Jan Wieseke

• Artículos de revistas (13)

• Artículos de revistas

  • Listen to the voice of the customer—First steps towards stakeholder democracy

    Laura Marie Edinger-Schons, Lars Lengler-Graiff, Sabrina Scheidler, Gina Mende, Jan Wieseke

    Business Ethics: A european review, ISSN 0962-8770, Vol. 29, Nº. 3, 2020, págs. 510-527

    

  • Warm glow or extra charge? the ambivalent effedt of corporate social responsibility activities on customers' perceived price fairness

    Johannes Habel, Laura Marie Schons, Sascha Alavi, Jan Wieseke

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 80, Nº 1, 2016, págs. 84-105

    

  • Saving on discounts through accurate sensing – salespeople'S estimations of customer price importance and their effects on negotiation success

    Sascha Alavi, Jan Wieseke, Jan H. Guba

    Journal of retailing, ISSN 0022-4359, Vol. 92, Nº 1, 2016, págs. 40-55

    • Resumen
    

  • Engaging customers in coproduction processes: how value-enhancing and intensity-reducing communication strategies mitigate the negative efects of coproduction intensity

    Till Hauman, Pascal Güntürkün, Laura Marie Schons, Jan Wieseke

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 79, Nº 6, 2015, págs. 17-33

    

  • Gambled Price Discounts: A remedy to the Negative Side Effects of Regular Price Discounts.

    Sascha Alavi, Torsten Bornemann, Jan Wieseke

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 79, Nº 2, 2015, págs. 62-78

    

  • When sales managers and salespeople disagree in the appreciation for their firm: : The phenomenon of organizational identification tension

    Florian Kraus, Till Haumann, Jan Wieseke

    Journal of retailing, ISSN 0022-4359, Vol. 91, Nº 3, 2015

    • Resumen
    

  • Willing to Pay More, Eager to Pay Less: The Role of Customer Loyalty in Price Negotiations.

    Jan Wieseke, Sascha Alavi, Johannes Habel

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 78, Nº 6, 2014, págs. 17-37

    

  • Footprints in the Sands of Time: A comparative Analysis of the Effectiveness of Customer Satisfaction and Customer-Company Identificacion over Time.

    Till Hauman, Benjamin Quaiser, Jan Wieseke, Mario Rese

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 78, Nº 6, 2014, págs. 78-102

    

  • Multiple Identification Foci and Their Countervailing Effects on Salespeople's Negative Headquarters Stereotypes.

    Jan Wieseke, Florian Kraus, Michael Ahearne, Sven Mikolon

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 76, Nº 3, 2012, págs. 1-20

    

  • Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?

    Christian Homburg, Martin Artz, Jan Wieseke

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 76, Nº 3, 2012, págs. 56-77

    

  • Implementing the marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge.

    Christian Homburg, Jan Wieseke, Torsten Bornemann

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 73, Nº 4, 2009, págs. 64-81

    

  • Social Idetity and the Service-Profit Chain.

    Christian Homburg, Jan Wieseke, Wayne D. Hoyer

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 73, Nº 2, 2009, págs. 38-54

    

  • The Role of Leaders in Internal Marketing.

    Jan Wieseke, Michael Ahearne, Son K Lam, Rolf van Dick

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 73, Nº 2, 2009, págs. 123-145

    

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