Journal of marketing: A quarterly publication of the american marketing association

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  Año 2012, Vol. 76, Número 3

  • Multiple Identification Foci and Their Countervailing Effects on Salespeople's Negative Headquarters Stereotypes.

    Jan Wieseke, Florian Kraus, Michael Ahearne, Sven Mikolon

    págs. 1-20

    

  • How and When does Customer Orientation Influence Frontline Employee Job Outcomes? A Meta-Analytic Evaluation.

    Alex R. Zablah, George R. Franke, Tom J. Brown, Darrell E. Bartholomew

    págs. 21-40

    

  • Dealing with Institutional Distances in International Marketing Channels: Governance Strategies That Engender Legitimacy and Efficiency.

    Zhilin Yang, Chenting Su, Kim-Shyan Fam

    págs. 41-55

    

  • Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?

    Christian Homburg, Martin Artz, Jan Wieseke

    págs. 56-77

    

  • Unprofitable Cross-Buying: Evidence from Consumer and Business Markets.

    Denish Shah, V. Kumar, Yingge Qu, Sylia Chen

    págs. 78-95

    

  • Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities Over Time.

    Jill Avery, Thomas J. Steenburgh, John Deighton, Mary Caravella

    págs. 96-111

    

  • Customer Uncertainty Following downsizing: The Effects of Extent Of Downsizing and Open Communication

    Christian Homburg, Martin Klarmann, Sabine Staritz

    págs. 112-129

    

  • Firm Innovativeness and Its Performance Outcomes: A meta-Analytic Review and Theoretical Integration.

    Gaia Rubera, Ahmet H. Kirca

    págs. 130-147