Journal of marketing: A quarterly publication of the american marketing association

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  Año 2015, Vol. 79, Número 6

  • Social networks sales organizations: their development and importance for salesperson performance

    Willy Bolander, Cinthia B. Satornino, Douglas E. Hughes, Gerald R. Ferris

    págs. 1-16

    

  • Engaging customers in coproduction processes: how value-enhancing and intensity-reducing communication strategies mitigate the negative efects of coproduction intensity

    Till Hauman, Pascal Güntürkün, Laura Marie Schons, Jan Wieseke

    págs. 17-33

    

  • The impact of dynamic presentation format on consumer preferences for hedonic products and services

    Anne L. Roggeveen, Dhruv Grewal, Claudia Townsend, R. Krishnan

    págs. 34-49

    

  • Harmful upward line etensioins: can the launch of premium products result in competitive disadvantages?

    Fabioi Caldieraro, Ying-Fang Kao, Marcus Cunha Jr.

    págs. 50-70

    

  • Innovation sequences over iterated offerings: a relative innovation, comfort, and stimulation framework of consumer responses

    Timothy B. Heath, Subimal Chatterjee, Suman Basuroy, Thorsten Hennig-Thurau, Bruno Kocher

    págs. 71-93

    

  • How kinetic property shapes novelty perceptions

    Junghan Kim, Arun Lakshmanan

    págs. 94-111