Journal of marketing: A quarterly publication of the american marketing association

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  Año 2007, Vol. 71, Número 3

  • Rethinking Customer Solutions: From Product Bundles to Relational Processes.

    Kapil R. Tuli, Ajay K. Kohli, Sundar G. Bharadwaj

    págs. 1-17

    

  • Responsiveness to Customers and Competitors:The Role of Affective and Cognitive Organizational Systems.

    Christian Homburg, Marko Grozdanovic, Martin Klarmann

    págs. 18-38

    

  • A Longitudinal Examination of Net Promoter and Firm Revenue Growth.

    Timothy L. Keiningham, Bruce Cooil, Tor Wallin Andreassen, Lerzan Aksoy

    págs. 39-51

    

  • Indirect Network Effects in New Product Growth.

    Stefan Stremersch, Gerard J. Tellis, Philip Hans Franses, Jeroen L.G. Binken

    págs. 52-74

    

  • Consumer Negative Voice and Firm-Idiosyncratic Stock Returns.

    Xueming Luo

    págs. 75-88

    

  • Online Infomediaries and Price Discrimination: Evidence from the Automotive Retailing Sector.

    Siva Viswanathan, Jason Kururovich, Sanjay Gosain, Ritu Agarwal

    págs. 89-107

    

  • Compound Relationships Between Firms.

    William T. Jr. Ross, Diana C. Robertson

    págs. 108-124

    

  • The Thought Worlds of Marketing and Sales: Which Differences Make a Difference?.

    Christian Homburg, Ove Jensen

    págs. 124-142

    

  • Can a Retail Web Site Be Social?.

    Liz C. Wang, Julie Baker, Judy A. Wagner, Kirk Wakefield

    págs. 143-157

    

  • Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice.

    Devon DelVecchio, H. Shanker Krishnan, Daniel C. Smith

    págs. 158-170

    

  • The Quest for Citations: Drivers of Article Impact.

    Stefan Stremersch, Isabel Verniers, Peter C. Verhoef

    págs. 171-193

    

  • A Cultural Models Approach to Service Recovery.

    Torsten Ringberg, Gaby Odekerken-Schröder, Glenn L. Christensen

    págs. 194-214