Peter C. Verhoef

• Artículos de revistas (17)

• Artículos de revistas

  • Device Switching in Online Purchasing: Examining the Strategic Contengencies

    Evert de Haan, P.K. Kannan, Peter C. Verhoef, Thorsten Wiesel

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 82, Nº 5, 2018, págs. 1-19

    

  • Regular or low-fat? An investigation of the long-run impact of the first low-fat purchase on subsequent purchase volumes and calories

    Kathleen Cleeren, Kelly Geyskens, Peter C. Verhoef, Joost M. E. Pennings

    International journal of research in marketing, ISSN 0167-8116, Vol. 33, Nº 4, 2016, págs. 896-906

    • Resumen
    

  • The path to purchase and attribution modeling: Introduction to special section

    P.K. Kannan, Werner Reinartz, Peter C. Verhoef

    International journal of research in marketing, ISSN 0167-8116, Vol. 33, Nº 3, 2016, págs. 449-456

    • Resumen
    

  • Understanding customer experience throughout the customer journey

    Kevin Lane Keller, Peter C. Verhoef

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 80, Nº 6, 2016, págs. 69-96

    

  • The impact of a homogenous versus a prototypical Web design on online retail patronage for multichannel providers

    Oliver Emrich, Peter C. Verhoef

    International journal of research in marketing, ISSN 0167-8116, Vol. 32, Nº 4, 2015, págs. 363-374

    • Resumen
    

  • The predictive ability of different customer feedback metrics for retention

    Evert de Haan, Peter C. Verhoef, Thorsten Wiesel

    International journal of research in marketing, ISSN 0167-8116, Vol. 32, Nº 2, 2015, págs. 195-206

    • Resumen
    

  • Drivers of and barriers to organic purchase behavior

    Jenny Van Doorn, Peter C. Verhoef

    Journal of retailing, ISSN 0022-4359, Vol. 91, Nº 3, 2015

    • Resumen
    

  • The impact of consumer confidence on store satisfaction and share of wallet formation

    Auke Hunneman, Peter C. Verhoef, Laurens M Sloot

    Journal of retailing, ISSN 0022-4359, Vol. 91, Nº 3, 2015

    • Resumen
    

  • From multi-channel retailing to omni-channel retailing: : Introduction to the special issue on multi-channel retailing

    Peter C. Verhoef, P.K. Kannan, J. Jeffrey Inman

    Journal of retailing, ISSN 0022-4359, Vol. 91, Nº 2, 2015, págs. 174-181

    • Resumen
    

  • Reward redemption effects in a loyalty program when customers choose how much and when to redeem

    Matilda Dorotic, Peter C. Verhoef, Dennis Fok, Tammo H.A. Bijmolt

    International journal of research in marketing, ISSN 0167-8116, Vol. 31, Nº 4, 2014, págs. 339-355

    • Resumen
    

  • The effect of search channel elimination on purchase incidence, order size and channel choice

    Umut Konus, Scott A. Neslin, Peter C. Verhoef

    International journal of research in marketing, ISSN 0167-8116, Vol. 31, Nº 1, 2014, págs. 49-64

    • Resumen
    

  • The effects of mailing design characteristics on direct mail campaign performance

    Sebastian Feld, Heiko Frenzen, Manfred Krafft, Kay Peters, Peter C. Verhoef

    International journal of research in marketing, ISSN 0167-8116, Vol. 30, Nº 2, 2013, págs. 143-159

    • Resumen
    

  • Understanding the Marketing Department's Influence Wiithin the Firm.

    Peter C. Verhoef, Peter S.H. Leeflang

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 73, Nº 2, 2009, págs. 14-37

    

  • Factores de éxito en las campañas de comunicación interactivas

    Peter C. Verhoef, Christiaan Koenders, Marijn Knaack

    Harvard Deusto Márketing y Ventas, ISSN 1133-7672, Nº. 87, 2008, págs. 20-26

    • Resumen
    

  • Critical Incidents and the Impact of Satisfaction on Customer Share.

    Jenny Van Doorn, Peter C. Verhoef

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 72, Nº 4, 2008, págs. 123-142

    

  • Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision.

    Ruth N. Bolton, Katherine N. Lemon, Peter C. Verhoef

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 72, Nº 1, 2008, págs. 46-64

    

  • The Quest for Citations: Drivers of Article Impact.

    Stefan Stremersch, Isabel Verniers, Peter C. Verhoef

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 71, Nº 3, 2007, págs. 171-193

    

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