International journal of research in marketing

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  Año 2016, Vol. 33, Número 4

  • Theory + practice in marketing

    Donald R. Lehmann, Gregory S. Carpenter

    págs. 709-710

    

  • Performance growth and opportunistic marketing spending

    Dominique M. Hanssens, Fang Wang, Xiao-Ping (Steven) Zhang

    • Resumen

    págs. 711-724

    

  • CMO equity incentive and shareholder value: Moderating role of CMO managerial discretion

    MinChung Kim, D. Eric Boyd, Namwoon Kim, Cheong H. Yi

    • Resumen

    págs. 725-738

    

  • The impact of brand familiarity on online and offline media synergy

    Koen Pauwels, Ceren Demirci, Gokhan Yildirim, Shuba Srinivasan

    • Resumen

    págs. 739-753

    

  • How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed

    Andrew T. Stephen, Donald R. Lehmann

    • Resumen

    págs. 755-766

    

  • Nonlinear and dynamic effects of responsive and proactive market orientation: A longitudinal investigation

    Nikolai A. Jaeger, Nicolas A. Zacharias, Malte Brettel

    • Resumen

    págs. 767-779

    

  • Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs

    Vardan Avagyan, Mercedes Esteban-Bravo, Jose M. Vidal-Sanz

    • Resumen

    págs. 780-796

    

  • Innovation in the frontline: Exploring the relationship between role conflict, ideas for improvement, and employee service performance

    Jeroen Schepers, Edwin J. Nijssen, Gielis A.H. van der Heijden

    • Resumen

    págs. 797-817

    

  • Social network utilization and the impact of academic research in marketing

    Stav Rosenzweig, Amir Grinstein, Elie Ofek

    • Resumen

    págs. 818-839

    

  • White eyes are the window to the pure soul: Metaphorical association and overgeneralization effects for spokespeople with limbal rings

    Jasmina Ilicic, Stacey M. Baxter, Alicia Kulczynski

    • Resumen

    págs. 840-855

    

  • The effect of package shape on calorie estimation

    Jieun Koo, Kwanho Suk

    • Resumen

    págs. 856-867

    

  • Cause-related marketing is not always less favorable than corporate philanthropy: The moderating role of self-construal

    Zengxiang Chen, Yunhui Huang

    • Resumen

    págs. 868-880

    

  • (Poor) seeing is believing: When direct experience impairs product promotion

    Eyal Ert, Ornit Raz, Amir Heiman

    • Resumen

    págs. 881-895

    

  • Regular or low-fat? An investigation of the long-run impact of the first low-fat purchase on subsequent purchase volumes and calories

    Kathleen Cleeren, Kelly Geyskens, Peter C. Verhoef, Joost M. E. Pennings

    • Resumen

    págs. 896-906

    

  • The competitive implications of a “no-haggle” pricing strategy when others negotiate: Findings from a natural experiment

    Xiaohua Zeng, Srabana Dasgupta, Charles B. Weinberg

    • Resumen

    págs. 907-923

    

  • What to stress, to whom and where? A cross-country investigation of the effects of perceived brand benefits on buying intentions

    Ralf van der Lans, Yvonne M. van Everdingen, Valentyna Melnyk

    • Resumen

    págs. 924-943

    

  • The calibrated sigma method: An efficient remedy for between-group differences in response category use on Likert scales

    Bert Weijters, Hans Baumgartner, Maggie Geuens

    • Resumen

    págs. 944-960

    

  • Less of this one? I'll take it: New insights on the influence of shelf-based scarcity

    Stacey G. Robinson, Michael K. Brady, Katherine N. Lemon, Michael Giebelhausen

    • Resumen

    págs. 961-965

    

  • Firm valuation from customer equity: When does it work and when does it fail?

    Shoutong Thomas Zhang

    • Resumen

    págs. 966-970

    

  • The role of action simulation on intentions to purchase products

    Diane Pecher, Saskia van Dantzig

    • Resumen

    págs. 971-974