Periodo de publicación recogido
|
|
|
Influencer mix strategies in livestream commerce: impact on product sales
Xian Gu, Xiaoxi Zhang, P.K. Kannan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 88, Nº 4, 2024, págs. 64-83
Measuring the Real-Time Stock Market Impact of Firm-Generated Content
Ewelina Lacka, D. Eric Boyd, Gbenga Ibikunle, P.K. Kannan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 86, Nº 5, 2022, págs. 58-78
Identifying Market Structure: A Deep Network Representation Learning of Social Engagement
Yi Yang, Kunpeng Zhang, P.K. Kannan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 86, Nº 4, 2022, págs. 37-56
Joon Ho Lim, Rishika Rishika, Ramkumar Janakiraman, P.K. Kannan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 84, Nº 6, 2020, págs. 3-21
Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity
Nuno Camacho, Hyoryung Nam, P.K. Kannan, Stefan Stremersch
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 83, Nº 2, 2019, págs. 138-157
Selling the Premium in Freemium
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 82, Nº 6, 2018, págs. 10-27
Device Switching in Online Purchasing: Examining the Strategic Contengencies
Evert de Haan, P.K. Kannan, Peter C. Verhoef, Thorsten Wiesel
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 82, Nº 5, 2018, págs. 1-19
D. Eric Boyd, P.K. Kannan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 82, Nº 3, 2018, págs. 108-123
Harvesting Brand Information from Social Tags.
Hyoryung Nam, Yogesh V. Joshi, P.K. Kannan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 81, Nº 4, 2017, págs. 88-108
Marketing analytics for data-rich environments
Michel Wedel, P.K. Kannan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 80, Nº 6, 2016, págs. 97-121
From social to sale: the effects of firm-generated content in social media on customer behavior
Ashish Kumar, Ram Bezawada, Rishika Rishika, Ramkumar Janakiraman, P.K. Kannan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 80, Nº 1, 2016, págs. 7-25
Attribution Strategies and Return on Keyword Investment in Paid Search Advertising
Hongshuang (Alice) Li, P.K. Kannan, Siva Viswanathan, Abhishek Pani
Marketing science, ISSN 0732-2399, Vol. 35, Nº 6, 2016, págs. 831-848
From multi-channel retailing to omni-channel retailing: : Introduction to the special issue on multi-channel retailing
Peter C. Verhoef, P.K. Kannan, J. Jeffrey Inman
Journal of retailing, ISSN 0022-4359, Vol. 91, Nº 2, 2015, págs. 174-181
2013–2014 Gary L. Lilien ISMS-MSI Practice Prize Competition
P.K. Kannan
Marketing science, ISSN 0732-2399, Vol. 34, Nº 6, 2015, págs. 787-788
The Informational Value of Social Tagging Networks.
Hyoryung Nam, P.K. Kannan
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 78, Nº 4, 2014, págs. 21-40
Cross-Category Effects of Aisle and Display Placements: A spatial Modeling Approach and Insights.
Ram Bezawada, S. Balachander, P.K. Kannan, Venkatesh Shankar
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 73, Nº 3, 2009, págs. 99-117
Esta página recoge referencias bibliográficas de materiales disponibles en los fondos de las Bibliotecas que participan en Dialnet. En ningún caso se trata de una página que recoja la producción bibliográfica de un autor de manera exhaustiva. Nos gustaría que los datos aparecieran de la manera más correcta posible, de manera que si detecta algún error en la información que facilitamos, puede hacernos llegar su Sugerencia / Errata.
© 2001-2024 Fundación Dialnet · Todos los derechos reservados