Journal of marketing: A quarterly publication of the american marketing association

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  Año 2018, Vol. 82, Número 6

  • Reflections on publishing in the Journal of Marketing

    V. Kumar, Vikas Mittal, Neil A. Morgan

    págs. 1-9

    

  • Selling the Premium in Freemium

    Xian Gu, P.K. Kannan, Liye Ma

    págs. 10-27

    

  • The long reach of sponsorship: how fan isolation and identgification jointly shape sponsorship persormance

    Marc Mazodier, Conor M. Henderson, Joshua T. Beck

    págs. 28-48

    

  • The new product portfolio innovativeness-stock returns relathionship: the role of large individual investors' culture

    Paola Cillo, David A. Griffith, Gaia Rubera

    págs. 49-70

    

  • Sales force downsizing and firm.idiosyncratic risk: the contingent role of investors' screening and firm's signaling processes

    N.G. Panagopoulos, Ryan R. Mullins, Panagiotis Avramidis

    págs. 71-88

    

  • Scheduling content on social media: theory, evidence, and applicationi

    Vamsi K. Kanuri, Yisxing Chen, Shrihari Sridhar

    págs. 89-108

    

  • Swayed by the numbers: the consequences of displaying product review attributes

    Jared Watson, Anastasiya Pocheptsova Ghosh, Michael Trusov

    págs. 109-131

    

  • How consumers' political ideology and status maintenance goals interact to shape their desire for luxury goods

    Jeehye Christine Kim, Brian Park, David Dubois

    págs. 132-149

    

  • Format neglect: how the use of numerical versus percentage rank claims influences consumer judgments

    Julio Sevilla, Mathew S. Isaac, Rajesh Bagchi

    págs. 150-163