(When) Does Third-Party Recognition for Design Excellence Affect Financial Performance in Business-to-Business Markets?

• Autores: D. Eric Boyd, P.K. Kannan
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 82, Nº 3, 2018, págs. 108-123
• Idioma: inglés
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