Journal of marketing: A quarterly publication of the american marketing association

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  Año 2018, Vol. 82, Número 3

  • When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share–Performance Relationship

    Alexander Edeling, Alexander Himme

    págs. 1-24

    

  • The Role of the Partner Brand’s Social Media Power in Brand Alliances

    Ann-Kristin Kupfer, Nora Pähler vor der Holte, Raoul V. Kübler, Thorsten Hennig-Thurau

    págs. 25-44

    

  • Unpacking the Relationship Between Sales Control and Salesperson Performance: A Regulatory Fit Perspective

    Constantine S. Katsikeas, Seigyoung Auh, Stavroula Spyropoulou, Bulent Menguc

    págs. 45-69

    

  • When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements

    Karen Page Winterich, Manish Gangwar, Rajdeep Grewal

    págs. 70-86

    

  • Political Management, Research and Development, and Advertising Capital in the Pharmaceutical Industry: A Good Prognosis?

    Kelly D. Martin, Brett W. Josephson, Gautham G. Vadakkepatt, Jean L. Johnson

    págs. 87-107

    

  • (When) Does Third-Party Recognition for Design Excellence Affect Financial Performance in Business-to-Business Markets?

    D. Eric Boyd, P.K. Kannan

    págs. 108-123

    

  • A Study of Bidding Behavior in Voluntary-Pay Philanthropic Auctions

    Ernan Haruvy, Peter T. L. Popkowski Leszczyc

    págs. 124-141

    

  • An Empirical Analysis of the Joint Effects of Shoppers’ Goals and Attribute Display on Shoppers’ Evaluations

    Abhijit Guha, Abhijit Biswas, Dhruv Grewal, Sandeep Bhowmick, Jens Nordfält

    págs. 142-155