Journal of marketing: A quarterly publication of the american marketing association

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  Año 2022, Vol. 86, Número 4

  • Connecting to Place, People, and Past: How Products Make Us Feel Grounded

    Isabel Eichinger, Martin Schreier, Stijn M. J. van Osselaer

    págs. 1-16

    

  • Leveraging Cofollowership Patterns on Social Media to Identify Brand Alliance Opportunities

    Pankhuri Malhotra, Siddhartha Bhattacharyya

    págs. 17-36

    

  • Identifying Market Structure: A Deep Network Representation Learning of Social Engagement

    Yi Yang, Kunpeng Zhang, P.K. Kannan

    págs. 37-56

    

  • Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices

    Lingrui Zhou, Katherine M. Du, Keisha M Cutright

    págs. 57-72

    

  • Examining Why and When Market Share Drives Firm Profit

    Abhi Bhattacharya, Neil A. Morgan, Lopo L. Rego

    págs. 73-94

    

  • Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior

    Thomas P. Scholdra, Julian R.K. Wichmann, Maik Eisenbeiss, Werner J. Reinartz

    págs. 95-117

    

  • Is Distance Really Dead in the Online World? The Moderating Role of Geographical Distance on the Effectiveness of Electronic Word of Mouth

    Vilma Todri, Panagiotis Adamopoulos, Michelle Andrews

    págs. 118-140

    

  • Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces

    Stephan Ludwig, Dennis Herhausen, Dhruv Grewal, Liliana Bove, Sabine Benoit, Ko de Ruyter, Peter Urwin

    págs. 141-161