Journal of marketing: A quarterly publication of the american marketing association

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  Año 2020, Vol. 84, Número 6

  • Acknowledgments

    págs. 1-2

    

  • Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels

    Joon Ho Lim, Rishika Rishika, Ramkumar Janakiraman, P.K. Kannan

    págs. 3-21

    

  • Providers Versus Platforms: Marketing Communications in the Sharing Economy

    John P. Costello, Rebecca Walker Reczek

    págs. 22-38

    

  • A Meta-Analysis of When and How Advertising Creativity Works

    Sara Rosengren, Martin Eisend, Scott Koslow, Micael Dahlén

    págs. 39-56

    

  • Coins Are Cold and Cards Are Caring: The Effect of Pregiving Incentives on Charity Perceptions, Relationship Norms, and Donation Behavior

    Bingqing Yin, Yexin Jessica Li, Surendra Singh

    págs. 57-73

    

  • Effect of Alliance Network Asymmetry on Firm Performance and Risk

    Anindita Chakravarty, Chen Zhou, Ashish Sharma

    págs. 74-94

    

  • Why Unhappy Customers Are Unlikely to Share Their Opinions with Brands

    Chris Hydock, Zoey Chen, Kurt Carlson

    págs. 95-112

    

  • Price No Object!: The Impact of Power Distance Belief on Consumers’ Price Sensitivity

    Hyejin Lee, Ashok K. Lalwani, Jessie J. Wang

    págs. 113-129

    

  • Cueing Morality: The Effect of High-Pitched Music on Healthy Choice

    Xun (Irene) Huang, Aparna A. Labroo

    págs. 130-143

    

  • Corrigendum to “Cueing Morality: The Effect of High-Pitched Music on Healthy Choice”

    pág. 144