Coins Are Cold and Cards Are Caring: The Effect of Pregiving Incentives on Charity Perceptions, Relationship Norms, and Donation Behavior

• Autores: Bingqing Yin, Yexin Jessica Li, Surendra Singh
• Localización: Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 84, Nº 6, 2020, págs. 57-73
• Idioma: inglés
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