Marketing science

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  Año 2015, Vol. 34, Número 6

  • Invited editorial

    • Invited Editorial—A Descriptive Analysis of Publications in Marketing Science Over Its History

      B.P.S. Murthi, Ram C. Raoord, Brian T. Ratchf

      • Resumen

      págs. 779-786

      

  • Special Section: 2013–2014 Gary L. Lilien ISMS-MSI Practice Prize Competition

    • 2013–2014 Gary L. Lilien ISMS-MSI Practice Prize Competition

      P.K. Kannan

      • Resumen

      págs. 787-788

      

  • Practice Prize Papers

    • Practice Prize Winner—ECO: : Entega’s profitable new customer acquisition on online price comparison sites

      Martin Natter, Ana Marija Ozimec, Ju-Young Kim

      • Resumen

      págs. 789-803

      

    • Practice Prize Paper—Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium

      V. Kumar, Amalesh Sharma, Naveen Donthu, Carey Rountree

      • Resumen

      págs. 804-814

      

    • Practice Prize Paper—Incorporating Emotions into Evaluation and Choice Models: : Application to Kmart Australia

      Ken Roberts, John H. Roberts, Peter J. Danaher, Rohan Raghavan

      • Resumen

      págs. 815-824

      

  • Research Articles

    • Early adoption of modern grocery retail in an emerging market: : Evidence from India

      Vishal Narayan, Vithala R. Rao, K. Sudhir

      • Resumen

      págs. 825-842

      

    • A flexible yet globally regular multigood demand system

      Nitin Mehta

      • Resumen

      págs. 843-863

      

    • Robust new product pricing

      Benjamin R. Handel, Kanishka Misra

      • Resumen

      págs. 864-881

      

    • Keyword search advertising and limited budgets

      Woochoel Shin

      • Resumen

      págs. 882-896

      

    • Position auctions with budget constraints: : Implications for advertisers and publishers

      Shijie Lu, Yi Zhu, Anthony Dukes

      • Resumen

      págs. 897-905

      

    • Matching value and market design in online advertising networks: : An empirical analysis

      Chunhua Wu

      • Resumen

      págs. 906-921