Journal of marketing: A quarterly publication of the american marketing association

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  Año 2017, Vol. 81, Número 4

  • Group Marketing: Theory, Mechnisms, and Dynamics.

    Colleen M Harmeling, Robert W. Palmatier, Eric (Er). Fang, Dainwen Wang

    págs. 1-24

    

  • Relative Strategic Emphasis and Firm-Idiosyncratic Risk: The Moderating Role of Relative Performance and Demand Instability.

    Kyuhong Han, Vikas Mittal, Yan Zhang

    págs. 25-44

    

  • Return on Engagement Inititives: A Study of a Business-to-Business Mobile App.

    Manpreet Gill, Shrihari Sridhar, Rajdeep Grewal

    págs. 45-66

    

  • The Dynamic Interplay Between recorded Music and Live Concerts: The Role of Piracy, Unbundling, and Artist Characteristics.

    Dominik Papies, Harald J. van Heerde

    págs. 67-87

    

  • Harvesting Brand Information from Social Tags.

    Hyoryung Nam, Yogesh V. Joshi, P.K. Kannan

    págs. 88-108

    

  • Predicting Movile Advertising Response Using Consumer Colocation Networks.

    Peter P. Zubcsek, Zsolt Katona, Miklos Sarvary

    págs. 109-126

    

  • On the Competitive and Collaborative Implications of Category Captainship.

    Yasin Alan, Jeffrey P. Dotson, Mümin Kurtulus

    págs. 127-143

    

  • Salesperson Solution Involvement and Sales Performance: The Contingent Role of Supplier Firm and Customer-Supplier Relationship Characteristics.

    N.G. Panagopoulos, Adam A. Rapp, Jessica L. Ogilvie

    págs. 144-164