Rajdeep Grewal

• Artículos de revistas (19)

• Artículos de revistas

  • Customer Satisfaction and Its Impact on the Future Costs of Selling

    Leon Gim Lim, Kapil R. Tuli, Rajdeep Grewal

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 84, Nº 4, 2020, págs. 23-44

    

  • Within-Seller and Buyer-Seller Network Structures and Key Account Profitability

    Aditya Gupta, Alok Kumar, Rajdeep Grewal, Gary L. Lilien

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 83, Nº 1, 2019, págs. 108-132

    

  • Marketing Channel Management by Multinational Corporations in Foreign Markets

    Rajdeep Grewal, Amit Saini, Alok Kumar, F. Robert Dwyer, Robert Dahlstrom

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 82, Nº 4, 2018, págs. 49-69

    

  • Return on Engagement Inititives: A Study of a Business-to-Business Mobile App.

    Manpreet Gill, Shrihari Sridhar, Rajdeep Grewal

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 81, Nº 4, 2017, págs. 45-66

    

  • Relating Online, Regional, and National Advertising to Firm Value.

    Shrihari Sridhar, Frank Germann, Charles Kang, Rajdeep Grewal

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 80, Nº 4, 2016, págs. 39-55

    

  • Washing away your sins? corporate social responsiblity, corporate social irresponsibility, and firm performance

    Charles Kang, Frank Germann, Rajdeep Grewal

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 80, Nº 2, 2016, págs. 59-79

    

  • Analyst earning forecasts and advertising and r&d budgets: role of agency theoretic monitoring and bonding costs

    Anindita Chakravarty, Rajdeep Grewal

    Journal of marketing research, ISSN 0022-2437, Vol. 53, Nº 4, 2016, págs. 580-596

    • Resumen
    

  • Organizational debut on the public stage: : Marketing myopia and initial public offerings

    Alok R. Saboo, Anindita Chakravarty, Rajdeep Grewal

    Marketing science, ISSN 0732-2399, Vol. 35, Nº 4, 2016, págs. 656-675

    • Resumen
    

  • A managerial capital perspective on chief marketing officer succession

    Rui Wang, Alok R. Saboo, Rajdeep Grewal

    International journal of research in marketing, ISSN 0167-8116, Vol. 32, Nº 2, 2015, págs. 164-178

    • Resumen
    

  • The Chief Marketing Officer Matters!

    Frank Germann, Peter Ebbes, Rajdeep Grewal

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 79, Nº 3, 2015, págs. 1-22

    

  • Attribute-level heterogeneity

    Peter Ebbes, John C. Liechty, Rajdeep Grewal

    Management science: journal of the Institute for operations research and the management sciences, ISSN 0025-1909, Vol. 61, Nº. 4, 2015, págs. 885-897

    • Resumen
    

  • Customer Orientation Structure for Internet-Based Business-to-Business Platform Firms.

    Anindita Chakravarty, Alok Kumar, Rajdeep Grewal

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 78, Nº 5, 2014, págs. 1-23

    

  • Supplier-Selected Referrals.

    Mahima Hada, Rajdeep Grewal, Gary L. Lilien

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 78, Nº 2, 2014, págs. 34-51

    

  • Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products.

    Hans Risselada, Rajdeep Grewal, Tammo H. A. Bijmolt

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 78, Nº 2, 2014, págs. 52-68

    

  • MNC subsidiary channel relationships as extended links: : Implications of global strategies.

    Mahima Hada, Rajdeep Grewal, Murali Chandrashekaran

    Journal of International Business Studies, ISSN-e 1478-6990, Vol. 44, Nº. 8, 2013, págs. 787-812

    • Resumen
    

  • The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads.

    Gaurav Sabnis, Sharmila C. Chatterjee, Rajdeep Grewal, Gary L. Lilien

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 77, Nº 1, 2013, págs. 52-67

    

  • Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating Role of Multinational Corporation Headquarters-Subsidiary Relationship.

    Rajdeep Grewal, Alok Kumar, Girish Mallapragada, Amit Saini

    Journal of marketing research, ISSN 0022-2437, Vol. 50, Nº 3, 2013, págs. 378-398

    • Resumen
    

  • Purchasing Managers' Perceived Bias in Supplier-Selected Referrals

    Mahima Hada, Rajdeep Grewal, Gary L. Lilien

    Journal of Supply Chain Management, ISSN-e 1745-493X, Vol. 49, Nº. 4, 2013, págs. 81-95

    • Resumen
    

  • Governance Mechanisms in Business-to-Business Electronic Markets.

    Rajdeep Grewal, Anindita Chakravarty, Amit Saini

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 74, Nº 4, 2010, págs. 45-62

    

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