Journal of marketing: A quarterly publication of the american marketing association

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  Año 2019, Vol. 83, Número 1

  • JM as a Marketplace of ideas

    Christine Moorman, Harald J. van Heerde, C. Page Moreau, Robert W. Palmatier

    págs. 1-7

    

  • Does a Customer on the Board of Directors Affect Business-to.Business Firm Performance?

    Raghu Bommaraju, Michael Ahearne, Ryan Krause, Seshadri Tirunillai

    págs. 8-23

    

  • Does It Pay to Be Real? Understanding authenticity in TV Advertising

    Maren Becker, Nico Wiegand, Werner J. Reinartz

    págs. 24-50

    

  • Uncle Sam Rising: Performance Implications of Business-to-Government Relationships

    Brett W. Josephson, Hu-Yeon Lee, Babu John Mariadoss, Jean L. Johnson

    págs. 51-72

    

  • Price Promotions and Popular Events

    Wiebke I.Y. Keller, Barbara Deleersnyder, Karen Gedenk

    págs. 73-88

    

  • The Self-Perception Connection: Why Consumers Devalue Unattractive Produce

    Lauren Grewal, Jillian Hmurovic, Cait Lamberton, Rebecca Walker Reczek

    págs. 89-107

    

  • Within-Seller and Buyer-Seller Network Structures and Key Account Profitability

    Aditya Gupta, Alok Kumar, Rajdeep Grewal, Gary L. Lilien

    págs. 108-132

    

  • That's Not So Bad, I'll Eat More! Backfire Effect of Calories-per-Serving Information on Snack Consumption

    Andrea Heintz Tangari, My Bui, Kelly L. Haws, Peggy J. Liu

    págs. 133-150

    

  • Trading on Up: An Examination of Factors Influencing the Degree of Upgrade: Evidence from Cash for Clunkers

    Chadwick J. Miller, Michael A Wiles, Sungho Park

    págs. 151-172