Christine Moorman

• Artículos de revistas (12)

• Artículos de revistas

  • Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions

    Christine Moorman, Harald J. van Heerde, C. Page Moreau, Robert W. Palmatier

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 88, Nº 1, 2024, págs. 1-14

    

  • Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump

    Simone Wies, Christine Moorman, Rajesh K. Chandy

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 87, Nº 2, 2023, págs. 232-252

    

  • From vision to reality: Lessons in creating a marketplace of ideas

    Christine Moorman, Harald J. van Heerde, C. Page Moreau, Robert W. Palmatier

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 86, Nº 6, 2022, págs. 4-12

    

  • Better Marketing for a Better World

    Rajesh K. Chandy, Gita Venkataramani Johar, Christine Moorman, John H. Roberts

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 85, Nº 3, 2021, págs. 1-9

    

  • Reality Check: Infusing Ecological Value into Academic Marketing Research

    Harald J. van Heerde, Christine Moorman, C. Page Moreau, Robert W. Palmatier

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 85, Nº 2, 2021, págs. 1-13

    

  • Marketing Thinking and Doing

    John A. Deighton, Carl F. Mela, Christine Moorman

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 85, Nº 1, 2021, págs. 1-6

    

  • Challenging the Boungaries of Marketing

    Christine Moorman, Harald J. van Heerde, C. Page Moreau, Robert W. Palmatier

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 83, Nº 5, 2019, págs. 1-4

    

  • JM as a Marketplace of ideas

    Christine Moorman, Harald J. van Heerde, C. Page Moreau, Robert W. Palmatier

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 83, Nº 1, 2019, págs. 1-7

    

  • El valor para el cliente, en el punto de mira de la estrategia

    George S. Day, Christine Moorman

    Harvard Deusto Márketing y Ventas, ISSN 1133-7672, Nº. 109, 2012, págs. 6-14

    

  • What Is Quality? An integrative Framework of Processes and States.

    Peter N. Golder, Debanjan Mitra, Christine Moorman

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 76, Nº 4, 2012, págs. 1-23

    

  • The Bright Side and Dark Side of Embedded Ties in Business-to-Business Innovation.

    Corine S. Noordhoff, Kyriakos Kyriakopoulos, Christine Moorman, Pieter Pauwels, Benedict G.C. Dellaert

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 75, Nº 5, 2011, págs. 34-52

    

  • Marketing Alliances, Firm Networks, and Firm Value Creation.

    Vanitha Swaminathan, Christine Moorman

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 73, Nº 5, 2009, págs. 52-69

    

Esta página recoge referencias bibliográficas de materiales disponibles en los fondos de las Bibliotecas que participan en Dialnet. En ningún caso se trata de una página que recoja la producción bibliográfica de un autor de manera exhaustiva. Nos gustaría que los datos aparecieran de la manera más correcta posible, de manera que si detecta algún error en la información que facilitamos, puede hacernos llegar su Sugerencia / Errata.