Journal of marketing: A quarterly publication of the american marketing association

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  Año 2021, Vol. 85, Número 1

  • Marketing Thinking and Doing

    John A. Deighton, Carl F. Mela, Christine Moorman

    págs. 1-6

    

  • Inefficiencies in Digital Advertising Markets

    Brett R. Gordon, Kinshuk Jerath, Zsolt Katona, Sridhar Narayanan, Jiwoong Shin, Kenneth C. Wilbur

    págs. 7-25

    

  • Commentary: “Half My Digital Advertising Is Wasted…”

    Marc Pritchard

    págs. 26-29

    

  • Commentary: Inefficiencies in Digital Advertising Markets: Evidence from the Field

    Jonathan Porter

    págs. 30-34

    

  • Marketing Agility: The Concept, Antecedents, and a Research Agenda

    Kartik Kalaignanam, Kapil R. Tuli, Tarun Kushwaha, Leonard Lee, David Gal

    págs. 35-58

    

  • Commentary: Trajectories and Twists: Perspectives on Marketing Agility from Emerging Markets

    Nick Hughes, Rajesh Chandy

    págs. 59-63

    

  • Commentary: The Future of Marketing Is Agile

    Ann Lewnes

    págs. 64-67

    

  • Traveling with Companions: The Social Customer Journey

    Ryan Hamilton, Rosellina Ferraro, Kelly L. Haws, Anirban Mukhopadhyay

    págs. 68-92

    

  • Commentary: The Case for a Healthier Social Customer Journey

    Pamela Forbus

    págs. 93-97

    

  • Commentary: Toward Formalizing Social Influence Structures in Business-to-Business Customer Journeys

    Rajdeep Grewal, Shrihari Sridhar

    págs. 98-102

    

  • Informational Challenges in Omnichannel Marketing: Remedies and Future Research

    Tony Haitao Cui, Anindya Ghose, Hanna Halaburda, Raghuram Iyengar, Koen Pauwels, S. Sriram, Catherine Tucker, Sriraman Venkataraman

    págs. 103-120

    

  • Commentary: Omnichannel from a Manufacturer’s Perspective

    Kusum L. Ailawadi

    págs. 121-125

    

  • Commentary: Governing Technology-Enabled Omnichannel Transactions

    George John, Lisa K. Scheer

    págs. 126-130

    

  • Consumers and Artificial Intelligence: An Experiential Perspective

    Stefano Puntoni, Rebecca Walker Reczek, Markus Giesler, Simona Botti

    págs. 131-151

    

  • Commentary: How AI Shapes Consumer Experiences and Expectations

    Kenneth Cukier

    págs. 152-155

    

  • Commentary: Artificial Intelligence: The Marketer’s Dilemma

    Robert V. Kozinets, Ulrike Gretzel

    págs. 156-159

    

  • Commentary: The Ethical Use of Powerful Words and Persuasive Machines

    Judith Donath

    págs. 160-162

    

  • Capturing Marketing Information to Fuel Growth

    Rex Yuxing Du, Oded Netzer, David A. Schweidel, Debanjan Mitra

    págs. 163-183

    

  • Commentary: A Strategic Perspective on Capturing Marketing Information to Fuel Growth: Challenges and Future Research

    Neil A. Morgan, Robert S. Lurie

    págs. 184-189

    

  • Commentary: Beyond Data: The Mindsets and Disciplines Needed to Fuel Growth

    Jason Wild

    págs. 190-195

    

  • Evolution of Consumption: A Psychological Ownership Framework

    Carey K. Morewedge, Ashwani Monga, Robert W. Palmatier, Suzanne B. Shu, Deborah A. Small

    págs. 196-218

    

  • Commentary: Managing Human Experience as a Core Marketing Capability

    Scott Lieberman

    págs. 219-222

    

  • Commentary: Music's Digital Dance: Singing and Swinging from Product to Service

    Jim Griffin

    págs. 223-226