Periodo de publicación recogido
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From vision to reality: Lessons in creating a marketplace of ideas
Christine Moorman, Harald J. van Heerde, C. Page Moreau, Robert W. Palmatier
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 86, Nº 6, 2022, págs. 4-12
Influencer marketing effectiveness
Fine F. Leung, Flora F. Gu, Yiwei Li, Jonathan Z. Zhang, Robert W. Palmatier
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 86, Nº 6, 2022, págs. 93-115
An Emerging Theory of Avatar Marketing
Fred Miao, Irina V. Kozlenkova, Haizhong Wang, Tao Xie, Robert W. Palmatier
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 86, Nº 1, 2022, págs. 67-90
Evolution of Consumption: A Psychological Ownership Framework
Carey K. Morewedge, Ashwani Monga, Robert W. Palmatier, Suzanne B. Shu, Deborah A. Small
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 85, Nº 1, 2021, págs. 196-218
Challenging the Boungaries of Marketing
Christine Moorman, Harald J. van Heerde, C. Page Moreau, Robert W. Palmatier
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 83, Nº 5, 2019, págs. 1-4
Creating Effective Online Customer Experiences
Alexander Bleier, Colleen M Harmeling, Robert W. Palmatier
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 83, Nº 2, 2019, págs. 98-119
Christine Moorman, Harald J. van Heerde, C. Page Moreau, Robert W. Palmatier
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 83, Nº 1, 2019, págs. 1-7
Group Marketing: Theory, Mechnisms, and Dynamics.
Colleen M Harmeling, Robert W. Palmatier, Eric (Er). Fang, Dainwen Wang
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 81, Nº 4, 2017, págs. 1-24
Irina V. Kozlenkova, Robert W. Palmatier, Eric (Er). Fang, Bangming Xiao, Minxue Huang
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 81, Nº 3, 2017, págs. 21-40
Dynamic Relationship Marketing.
Jonathan Z. Zhang, George F. Watson IV, Robert W. Palmatier, Rajiv P. Dant
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 80, Nº 5, 2016, págs. 53-75
If it takes a village to foster innovation, success depends on the neighbors: : The effects of global and ego networks on new product launches
Eric (Er). Fang, Jongkuk Lee, Robert W. Palmatier
Journal of marketing research, ISSN 0022-2437, Vol. 53, Nº 3, 2016
Understanding relationship marketing and loyalty program effectiveness in global markets
Joshua T. Beck, Kelly Chapman, Robert W. Palmatier
Journal of International Marketing, ISSN-e 1547-7215, Vol. 23, Nº. 3, 2015, págs. 1-21
Transformationial relationship events
Colleen M Harmeling, Robert W. Palmatier, Mark B. Houston, Mark J. Arnold, Stephen A. Samaha
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 79, Nº 5, 2015, págs. 39-62
The evolution of marketing channels: : Trends and research direction
George F. IVWatson, Stefan Worm, Robert W. Palmatier, Shankar Ganesan
Journal of retailing, ISSN 0022-4359, Vol. 91, Nº 4, 2015, págs. 546-568
Effect of customer-centric structure on long-term financial performance
Ju-Yeon Lee, Shrihari Sridhar, Conor M. Henderson, Robert W. Palmatier
Marketing science, ISSN 0732-2399, Vol. 34, Nº 2, 2015, págs. 250-268
The Role of Culture in International Relationship Marketing.
Stephen A. Samaha, Joshua T. Beck, Robert W. Palmatier
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 78, Nº 5, 2014, págs. 78-98
Relationship Velocity: Toward A Theory of Relationship Dynamics.
Robert W. Palmatier, Mark B. Houston, Rajiv P. Dant, Dhruv Grewal
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 77, Nº 1, 2013, págs. 13-30
Poisoning Relationships: Perceived Unfairness in Channels of Distribution.
Stephen A. Samaha, Robert W. Palmatier, Rajiv P. Dant
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 75, Nº 3, 2011, págs. 99-117
The Role of Customer Gratitude in Relationship Marketing.
Robert W. Palmatier, Cheryl Burke Jarvis, Jennifer R. Bechkoff, Frank R. Kardes
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 73, Nº 5, 2009, págs. 1-18
Effect of Service Transition Strategies on Firm Value.
Eric (Er). Fang, Robert W. Palmatier, Jan-Benedict E.M. Steenkamp
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 72, Nº 5, 2008, págs. 1-14
Interfirm Relational Drivers of Customer Value.
Robert W. Palmatier
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 72, Nº 4, 2008, págs. 76-89
Trust at Different Organizational Levels.
Eric (Er). Fang, Robert W. Palmatier, Lisa K. Scheer, Ning Li
Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 72, Nº 2, 2008, págs. 80-98
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