Journal of marketing: A quarterly publication of the american marketing association

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  Año 2022, Vol. 86, Número 6

  • From vision to reality: Lessons in creating a marketplace of ideas

    Christine Moorman, Harald J. van Heerde, C. Page Moreau, Robert W. Palmatier

    págs. 4-12

    

  • Onboarding salespeople: Socialization approaches

    Phillip Wiseman, Michael Ahearne, Zachary Hall, Seshadri Tirunillai

    págs. 13-31

    

  • When the honeymoon is over: A theory of relationship liabilities and evolutionary processes

    Daniellle A. Chmielewski-Raimundo, Ali Shamsollahi, Simon J. Bell, Jan B. Heide

    págs. 32-49

    

  • A practice perspective on market evolution: How craft and commercial coffee firms expand practices and develop markets

    Pierre-Yann Dolbec, Zeynep Arsel, Aya Aboelenien

    págs. 50-69

    

  • The upside of negative: Social distance in online reviews of identity-relevant brands

    Nailya Ordabayeva, Lisa A. Cavanaugh, Darren W. Dahl

    págs. 70-92

    

  • Influencer marketing effectiveness

    Fine F. Leung, Flora F. Gu, Yiwei Li, Jonathan Z. Zhang, Robert W. Palmatier

    págs. 93-115

    

  • How political identity shapes customer satisfaction

    Daniel Fernandes, Nailya Ordabayeva, Kyuhong Han, Jihye Jung, Vikas Mittal

    págs. 116-134

    

  • Getting a handle on sales: Shopping carts affect purchsing by activating arm muscles

    Zachary Estes, Mathias C. Streicher

    págs. 135-154

    

  • Attribute embedding: Learning hierarchical representations of product attributes from consumer reviews

    Xin Wang, Jiaxiu He, David J. Curry, Jun Hyun Ryoo

    págs. 155-175