Journal of marketing: A quarterly publication of the american marketing association

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  Año 2024, Vol. 88, Número 1

  • Marketing in the Health Care Sector: Disrupted Exchanges and New Research Directions

    Christine Moorman, Harald J. van Heerde, C. Page Moreau, Robert W. Palmatier

    págs. 1-14

    

  • Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice

    Benedict G.C. Dellaert, Eric J. Johnson, Shannon Duncan, Tom Baker

    págs. 15-30

    

  • Bringing the Doctor to the Patients: Cardiology Outreach to Rural Areas

    J. Jason Bell, Sanghak Lee, Thomas S. Gruca

    págs. 31-52

    

  • Hospital Portfolio Strategy and Patient Choice

    Sarang Sunder, Sriram Thirumalai

    págs. 53-76

    

  • User-Generated Physician Ratings and Their Effects on Patients’ Physician Choices: Evidence from Yelp

    Yiwei Chen, Stephanie Lee

    págs. 77-96

    

  • The Role of Advertising in High-Tech Medical Procedures: Evidence from Robotic Surgeries

    Tae Jung Yoon, TI Tongil Kim

    págs. 97-115

    

  • Scientific Evidence Production and Specialty Drug Diffusion

    Demetrios Vakratsas, Wei-Lin Wang

    págs. 116-137

    

  • On the Path to Decolonizing Health Care Services: The Role of Marketing

    Reece George, Steven D'Alessandro, Mehmet Ibrahim Mehmet, Mona Nikidehaghani, Michelle M. Evans, Gaurangi Laud, Deirdre Tedmanson

    págs. 138-159

    

  • Does Bad Medical News Reduce Preferences for Generic Drugs?

    Manuel Hermosilla, Andrew T. Ching

    págs. 160-178