Journal of marketing research

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  Año 2016, Vol. 53, Número 3

  • The effect of electronic word of mouth on sales: : A meta-analytic review of platform, product, and metric factors

    Ana Babić Rosario, Francesca Sotgiu, Kristine de Valck, Tammo H. A. Bijmolt

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  • If it takes a village to foster innovation, success depends on the neighbors: : The effects of global and ego networks on new product launches

    Eric (Er). Fang, Jongkuk Lee, Robert W. Palmatier

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  • Is top 10 better than top 9? The role of expectations in consumer response to imprecise rank claims

    Mathew S. Isaac, Aaron R. Brough, Keny Grayson

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  • Anchoring in payment: : Evaluating a judgmental heuristic in field experimental settings

    Minah H. Jung, Hannah Perfecto, Leif D. Nelson

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  • Advance ordering for healthier eating? Field experiments on the relationship between the meal order-consumption time delay and meal content

    Eric M. Vanepps, Julie S. Downs, George Loewenstein

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  • Walking in my shoes: : How expectations of role reversal in future negotiations affect present behaviors

    Rajesh Bagchi, Nevena T. Koukova, Haresh Gurnani, Mahesh Nagarajan, Shweta S. Oza

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  • Productivity metrics and consumers' misunderstanding of time savings

    Bart de Langhe, Stefano Puntoni

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  • Price transparency and retail prices: : Evidence from fuel price signs in the italian highway system

    Federico Rossi, Pradeep K. Chintagunta

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  • "Yes/no/not right now": : Yes/no response formats can increase response rates even in non-forced-choice settings

    Eleanor Putnam-farr, Jason Riis

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  • Does sparing the rod spoil the child? How praising, scolding, and an assertive tone can encourage desired behaviors

    Amir Grinstein, Ann Kronrod

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  • Exploring the differences between conscious and unconscious goal pursuit

    Juliano Laran, Chris Janiszewski, Anthony Salerno

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