Journal of marketing: A quarterly publication of the american marketing association

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  Año 2008, Vol. 72, Número 5

  • Effect of Service Transition Strategies on Firm Value.

    Eric (Er). Fang, Robert W. Palmatier, Jan-Benedict E.M. Steenkamp

    págs. 1-14

    

  • Reasons for Market Evolution and Budgeting Implications.

    Fang Wang, Xiao-Ping (Steven) Zhang

    págs. 15-30

    

  • Does Acedemic Research Help or Hurt MBA Programs?.

    Debanjan Mitra, Peter N. Golder

    págs. 31-49

    

  • Performance Implications of Adopting a Customer-Focused sales campaign.

    V. Kumar, Rajkumar Venkatesan, Werner Reinartz

    págs. 50-68

    

  • Advertising to bilinguals: Does the Language of Advertising Influence the Nature of Thoughts.

    Jaime Noriega, Edward Blair

    págs. 69-83

    

  • Flow signals: How Patterns over Time Afrect the Acceptance of Start-Up Firms.

    Jade S. DeKinder, Ajay K. Kohli

    págs. 84-97

    

  • When Marketing Strategy First Meels Wall Street: Marketing Spendings and Firms' Initial Public Offerings.

    Xueming Luo

    págs. 98-109

    

  • Customer Prioritization: Does It Pay Off, and How Should it Be Implements?.

    Christian Homburg, Mathias Droll, Dirk Totzek

    págs. 110-130

    

  • How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms.

    Helena Yli-Renko, Ramkumar Janakiraman

    págs. 131-148