Journal of marketing: A quarterly publication of the american marketing association

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  Año 2014, Vol. 78, Número 5

  • Customer Orientation Structure for Internet-Based Business-to-Business Platform Firms.

    Anindita Chakravarty, Alok Kumar, Rajdeep Grewal

    págs. 1-23

    

  • An Examination of Social Influence on Shopper Behavior Using Video Tracking Data.

    Xiaoling Zhang, Shibo Li, Raymond R. Burke, Alex Leykin

    págs. 24-41

    

  • Customer Complaints and Recovery Effectiveness: A Customer Base Approach.

    George Knox, Rutger van Oest

    págs. 42-57

    

  • Looking Beyond the Horizon: How to Approach the Customers� Customers in Business-to-Business Markets.

    Christian Homburg, Halina Wilczek, Alexander Hahn

    págs. 58-77

    

  • The Role of Culture in International Relationship Marketing.

    Stephen A. Samaha, Joshua T. Beck, Robert W. Palmatier

    págs. 78-98

    

  • Managing Revenue Across Retail Channels: The Interplay of Service Performance and Direct Marketing.

    Donald J. Lund, Detelina Marinova

    págs. 99-118

    

  • Green Claims and Message Frames: How Green New Products Change Brand Attitude.

    Mitchell C. Olsen, Rebecca J. Slotegraaf, Sandeep R. Chandukala

    págs. 119-137

    

  • Place the Logo High or Low? Using Conceptual Metaphors of Power in Packaging Design.

    Aparna Sundar, T.J. Noseworthy

    págs. 138-149