Journal of marketing: A quarterly publication of the american marketing association

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  Año 2008, Vol. 72, Número 4

  • The ÇRelative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance.

    Alexander Krasnikov, Satish Jayachandran

    págs. 1-11

    

  • When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides.

    Flora F. Gu, Kineta Hung, David K. Tse

    págs. 12-28

    

  • Satisfaction, Complaint, and the Stock Value Gap.

    Xueming Luo, Christian Homburg

    págs. 29-43

    

  • When Intelligence Is (Dys) Functional for Achieving Sales Performance.

    Willem J. M. I. Verbeke, Frank D. Belschak, Arnold B. Bakker, Bart Dietz

    págs. 44-57

    

  • The Fruits of Legitimacy: Why Some New Ventures Gain More from Innovation Than Others.

    Raghunath Singh Rao, Rajesh K. Chandy, Jaideep C. Prabhu

    págs. 58-75

    

  • Interfirm Relational Drivers of Customer Value.

    Robert W. Palmatier

    págs. 76-89

    

  • Customer Participation and the Trade-Off Between New Product Innovativeness and Speed to Market.

    Eric (Er). Fang

    págs. 90-104

    

  • The Long-Term Stock Market Valuation of Customer Satisfaction.

    Lerzan Aksoy, Bruce Cooil, Christopher Groening, Timothy L. Keiningham, Atakan Yalcin

    págs. 105-122

    

  • Critical Incidents and the Impact of Satisfaction on Customer Share.

    Jenny Van Doorn, Peter C. Verhoef

    págs. 123-142