Journal of marketing: A quarterly publication of the american marketing association

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  Año 2008, Vol. 72, Número 2

  • Customer Equity: An Integral Part of Financial Reporting.

    Thorsten Wiessel, Bernd Skiera, Julián Villanueva

    págs. 1-14

    

  • Demand-Based Pricing Versus Past-Price Dependence: A Cost-Benefit Analysis.

    Shuba Srinivasan, Koen Pauwels, Vincent Nijs

    págs. 15-27

    

  • Do Frontline Mechanisms Matter? Impact of Quality and Productivity Orientations on Unit Revenue, Efficiency, and Customer Satisfaction.

    Detelina Marinova, Jun Ye, Jagdip Singh

    págs. 28-45

    

  • Convergent Products: What Functionalities Add More Value to the Base?.

    Tripat Gill

    págs. 46-62

    

  • Supply Chain Contagion.

    Richard G. McFarland, James M. Bloodgood, Janice M. Payan

    págs. 63-79

    

  • Trust at Different Organizational Levels.

    Eric (Er). Fang, Robert W. Palmatier, Lisa K. Scheer, Ning Li

    págs. 80-98

    

  • Determinants of Perceived Web Site Interactivity.

    Ji Hee Song, George M. Zinkhan

    págs. 99-113

    

  • Innovation's Effect of Firm Value and Risk: Insights from Consumer Packaged Goods.

    Alina B. Sorescu, Jelena Spanjol

    págs. 114-132

    

  • Configurations of Marketing and Sales: A taxonomy.

    Christian Homburg, Ove Jensen, Harley Krohmer

    págs. 133-154