Bernd Skiera

• Artículos de revistas (13)

• Artículos de revistas

  • What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type

    Maik Eisenbeiss, Robert Wilken, Bernd Skiera, Markus Cornelissen

    International journal of research in marketing, ISSN 0167-8116, Vol. 32, Nº 4, 2015, págs. 387-397

    • Resumen
    

  • Advance payment systems: : Paying too much today and being satisfied tomorrow

    Fabian Schulz, Christian Schlereth, Nina Mazar, Bernd Skiera

    International journal of research in marketing, ISSN 0167-8116, Vol. 32, Nº 3, 2015, págs. 238-250

    • Resumen
    

  • Customizing social media marketing

    Christian Schulze, Lisa Schöler, Bernd Skiera

    MIT Sloan management review, ISSN 1532-9194, Vol. 56, Nº 2, 2015, págs. 8-10

    • Resumen
    

  • A comparison of different pay-per-bid auction formats

    Ju-Young Kim, Tobias Brünner, Bernd Skiera

    International journal of research in marketing, ISSN 0167-8116, Vol. 31, Nº 4, 2014, págs. 368-379

    • Resumen
    

  • Not All Fun and Games: Viral Marketing for Utilitarian Products.

    Christian Schulze, Lisa Schöler, Bernd Skiera

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 78, Nº 1, 2014, págs. 1-19

    

  • Stock market returns to financial innovations before and during the financial crisis in the United States and Europe

    Lisa Schöler, Bernd Skiera, Gerard J. Tellis

    Journal of Product Innovation Management, ISSN-e 1540-5885, Vol. 31, Nº. 5, 2014, págs. 973-986

    • Resumen
    

  • On the edge of buying: : A targeting approach for indecisive buyers based on willingness-to-pay ranges

    Florian Dost, Robert Wilken, Bernd Skiera

    Journal of retailing, ISSN 0022-4359, Vol. 90, Nº 3, 2014, págs. 393-407

    • Resumen
    

  • Linking customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation.

    Christian Schulze, Bernd Skiera, Thorsten Wiesel

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 76, Nº 2, 2012, págs. 17-32

    

  • Étude du lien entre l'intention de recommander une entreprise et la valeur à vie de ses clients

    Philipp Schmitt, Steffen Meyer, Bernd Skiera

    Recherche et applications en marketing, ISSN 0767-3701, Vol. 27, Nº. 4, 2012, págs. 121-143

    

  • Seeding Strategies for Viral Marketing: An Empirical Comparison.

    Oliver Hinz, Bernd Skiera, Christian Barrot, Jan U. Becker

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 75, Nº 6, 2011, págs. 55-71

    

  • Customer Equity Sustainability Ratio: A New Metric for Assessing a Firm's Future Orientation.

    Bernd Skiera, Manuel Bermes, Lutz Horn

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 75, Nº 3, 2011, págs. 118-131

    

  • Referral Programs and Customer Value.

    Philipp Schmitt, Bernd Skiera, Christophe Van den Bulte

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 75, Nº 1, 2011, págs. 46-59

    

  • Customer Equity: An Integral Part of Financial Reporting.

    Thorsten Wiessel, Bernd Skiera, Julián Villanueva

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 72, Nº 2, 2008, págs. 1-14

    

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