págs. 1-15
Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?
págs. 16-30
págs. 31-45
págs. 46-59
págs. 60-77
Emotional Intelligence in Marketing Exchanges.
Blair Kidwell, David M. Hardesty, Brian R. Murtha, Shibin Sheng
págs. 78-95
Product Development Team Stability and New Product Advantage: The Role of Decision-Making Processes.
págs. 96-108
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective.
Ernst C. Osinga, Peter S.H. Leeflang, Shuba Srinivasan, Jaap Edo Wieringa
págs. 109-124
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