Journal of marketing: A quarterly publication of the american marketing association

• 

  Año 2011, Vol. 75, Número 6

  • From the Editor. Reflections on the Review Process.

    Ajay K. Kohli

    págs. 1-4

    

  • Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully.

    Wolfgang Ulaga, Werner J. Reinartz

    págs. 5-23

    

  • Social Effects on Customer retention.

    Irit Nitzan, Barak Libai

    págs. 24-38

    

  • Multihoming in Two-Sided Markets: An Empirical Inquiry in the Video Game Console Industry.

    Vardit Landsman, Stefan Stremersch

    págs. 39-54

    

  • Seeding Strategies for Viral Marketing: An Empirical Comparison.

    Oliver Hinz, Bernd Skiera, Christian Barrot, Jan U. Becker

    págs. 55-71

    

  • Decision Process Evolution in Customer Channel Choice.

    Sara Valentini, Elisa Montaguti, Scott A. Neslin

    págs. 72-86

    

  • Social Capital of Young Technology Firms and Their IPO Values: The Complementary Role of Relevant Absorptive Capacity.

    Guiyang Xiong, Sundar Bharadwaj

    págs. 87-104

    

  • The Aha! Experience. Insight and Discontinuous Learning in Product Usage.

    Arun Lakshmanan, H. Shanker Krishnan

    págs. 105-123

    

  • Regret from Postpurchase discovery of Lower Market Prices: Do Price Refunds Help?

    Sujay Dutta, Abhijit Biswas, Dhruv Grewal

    págs. 124-138