Journal of marketing: A quarterly publication of the american marketing association

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  Año 2012, Vol. 76, Número 2

  • Brand Love.

    Rajeev Batra, Aaron Ahuvia, Richard P. Bagozzi

    págs. 1-16

    

  • Linking customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation.

    Christian Schulze, Bernd Skiera, Thorsten Wiesel

    págs. 17-32

    

  • Consumer Participation in Coproduction: "I Made It Myself" Effects on Consumers' Sensory Perceptions and Evaluations of Outcome and Input Product.

    Sigurd Villads Troye, Magne Supphellen

    págs. 33-46

    

  • Optimizing Service Productivity.

    Roland T. Rust, Ming-Hui Huang

    págs. 47-66

    

  • When Do Consumers Eat More? The Role of Appearance Self-Esteem and Food Packaging Cues.

    Jennifer J. Argo, Katherine White

    págs. 67-80

    

  • Service Sweethearting: Its Antecedents and Customer Consequences.

    Michael K. Brady, Clay M. Voorhees, Michael J. Brusco

    págs. 81-98

    

  • Developing New-to-the-Firm Product: The Role of Micropolitical Strategies.

    Rajesh Sethi, Zafar Iqbal, Anju Sethi

    págs. 99-115

    

  • When Do Third-Party Product Reviews Affect Firm Value and What Can Firms Do? The Case of Media Critics and Professional Movie Reviews.

    Yubo Chen, Yong Liu, Jurui Zhang

    págs. 116-134