International journal of research in marketing

• 

  Año 2015, Vol. 32, Número 4

  • Regular articles

    • Reflections on the replication corner: : In praise of conceptual replications

      John G. Lynch Jr., Eric T. Bradlow, Joel C. Huber, Donald R. Lehmann

      • Resumen

      págs. 333-342

      

    • “Sound and safe”: : The effect of ambient sound on the perceived safety of public spaces

      Eda Sayin, Aradhna Krishna, Caroline Ardelet, Gwenaëlle Briand Decré, Alain Goudey

      • Resumen

      págs. 343-353

      

    • Crossing the cultural divide through bilingual advertising: : The moderating role of brand cultural symbolism

      Umut Kubat, Vanitha Swaminathan

      • Resumen

      págs. 354-362

      

    • The impact of a homogenous versus a prototypical Web design on online retail patronage for multichannel providers

      Oliver Emrich, Peter C. Verhoef

      • Resumen

      págs. 363-374

      

    • Patient empowerment: : A cross-disease exploration of antecedents and consequences

      Jana-Kristin Prigge, Beatrix Dietz, Christian Homburg, Wayne D. Hoyer, Jennifer L. Burton

      • Resumen

      págs. 375-386

      

    • What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type

      Maik Eisenbeiss, Robert Wilken, Bernd Skiera, Markus Cornelissen

      • Resumen

      págs. 387-397

      

    • The influence of gender and self-monitoring on the products consumers choose for joint consumption

      Linyun W. Yang, Tanya L. Chartrand, Gavan J. Fitzsimons

      • Resumen

      págs. 398-407

      

    • The impact of pre- and post-launch publicity and advertising on new product sales

      Alexa B. Burmester, Jan U. Becker, Harald J. van Heerde, Michel Clement

      • Resumen

      págs. 408-417

      

    • Hide the light or let it shine? Examining the factors influencing the effect of publicizing donations on donors’ happiness

      Xia Wang, Luqiong Tong

      • Resumen

      págs. 418-424

      

  • Replication corner

    • Attractiveness of options moderates the effect of choice overload

      Eugene Y. Chan

      • Resumen

      págs. 425-427

      

    • Not all negative emotions lead to concrete construal

      Nivriti Chowdhry, Karen Page Winterich, Vikas Mittal, Andrea C. Morales

      • Resumen

      págs. 428-430

      

    • The impact of perceived brand globalness on consumers' willingness to pay

      Vasileios Davvetas, Christina Sichtmann, Adamantios Diamantopoulos

      • Resumen

      págs. 431-434

      

    • Thinking, feeling, and giving: : The effects of scope and valuation on consumer donations

      Jonathan Hasford, Adam Farmer, Stacie F. Waites

      • Resumen

      págs. 435-438

      

    • Endowment effect for hedonic but not utilitarian goods

      Eugene Y. Chan

      • Resumen

      págs. 439-441

      

    • A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts

      Monika Kukar-Kinney, Jeffrey R. Carlson

      • Resumen

      págs. 442-444

      

    • Discounting over subjective time: : Subjective time perception helps explain multiple discounted utility anomalies

      Yitong Wang, Liangyan Wang, L. Robin Keller

      • Resumen

      págs. 445-448

      

    • Referral programs, customer value, and the relevance of dyadic characteristics

      Guillermo Armelini, Christian Barrot, Jan U. Becker

      • Resumen

      págs. 449-452

      

    • Multichannel customer segmentation: : Does the after-sales channel matter? A replication and extension

      Arne De Keyser, Jeroen Schepers, Umut Konus

      • Resumen

      págs. 453-456

      

    • Free indulgences: : Enhanced zero-price effect for hedonic options

      Mehdi T. Hossain, Ritesh Saini

      • Resumen

      págs. 457-460