International journal of research in marketing

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  Año 2014, Vol. 31, Número 4

  • Reward redemption effects in a loyalty program when customers choose how much and when to redeem

    Matilda Dorotic, Peter C. Verhoef, Dennis Fok, Tammo H.A. Bijmolt

    • Resumen

    págs. 339-355

    

  • Variable selection in international diffusion models

    Sarah Gelper, Stefan Stremersch

    • Resumen

    págs. 356-367

    

  • A comparison of different pay-per-bid auction formats

    Ju-Young Kim, Tobias Brünner, Bernd Skiera

    • Resumen

    págs. 368-379

    

  • Predicting consumer behavior with two emotion appraisal dimensions: : Emotion valence and agency in gift giving

    Ilona E. de Hooge

    • Resumen

    págs. 380-394

    

  • Consumer participation in the design and realization stages of production: : How self-production shapes consumer evaluations and relationships to products

    S. Sinem Atakan, Richard P. Bagozzi, Carolyn Yoon

    • Resumen

    págs. 395-408

    

  • Impact of component supplier branding on profitability

    Stefan Worm, Rajendra K. Srivastava

    • Resumen

    págs. 409-424

    

  • Billboard and cinema advertising: : Missed opportunity or spoiled arms?

    Steffi Frison, Marnik G. Dekimpe, Christophe Croux, Peter De Maeyer

    • Resumen

    págs. 425-433

    

  • The effects of a �no-haggle� channel on marketing strategies

    Xiaohua Zeng, Srabana Dasgupta, Charles B. Weinberg

    • Resumen

    págs. 434-443

    

  • The impact of visual exposure to a physically attractive other on self-presentation

    Raphaëlle Butori, Beatrice Parguel

    • Resumen

    págs. 445-447

    

  • Revisiting the automaticity of phonetic symbolism effects

    Stacey M. Baxter, Alicia Kulczynski, Jasmina Ilicic

    • Resumen

    págs. 448-451

    

  • How chilling are network externalities? The role of network structure

    Prithwiraj Mukherjee

    • Resumen

    págs. 452-456

    

  • Prize decoys at work � New experimental evidence for asymmetric dominance effects in choices on prizes in competitions

    Holger Müller, Victor Schliwa, Sebastian Lehmann

    • Resumen

    págs. 457-460