Journal of marketing: A quarterly publication of the american marketing association

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  Año 2011, Vol. 75, Número 3

  • Balancing Risk and Return in a Customer Portfolio.

    Crina O. Tarasi, Ruth N. Bolton, Michael D. Hutt, Beth A. Walker

    • Resumen

    págs. 1-17

    

  • A Comment on "Balancing Risk and Return in a Customer Portfolio".

    Fred Selnes

    págs. 18-20

    

  • "Balancing Risk and Return in a Customer Portfolio": A Comment.

    Matthew T. Billett

    págs. 21-22

    

  • Do Marketing Media Have Life Cycless? The Case of Product Placement in Movies.

    Ekaterina V. Karniouchina, Can Uslay, Grigori Erenburg

    págs. 27-48

    

  • Should Firms Spend More on Research and Development and Advertising During Recessions?

    Raji Srinivasan, Gary L. Lilien, Shrihari Sridhar

    págs. 49-65

    

  • Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding.

    Alexander Chernev, Ryan Hamilton, David Gal

    págs. 66-82

    

  • Process and Outcome Interdependency in Frontline Service Encounters.

    Zhenfeng Ma, Laurette Dubé

    págs. 83-98

    

  • Poisoning Relationships: Perceived Unfairness in Channels of Distribution.

    Stephen A. Samaha, Robert W. Palmatier, Rajiv P. Dant

    págs. 99-117

    

  • Customer Equity Sustainability Ratio: A New Metric for Assessing a Firm's Future Orientation.

    Bernd Skiera, Manuel Bermes, Lutz Horn

    págs. 118-131

    

  • It's Got the Look: The Effect of Friendly and Aggressive "Facial" Expresions on Product Liking and Sales.

    Jan R. Landwehr, Ann L. McGill, Andreas Hermann

    págs. 132-146