Journal of marketing: A quarterly publication of the american marketing association

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  Año 2023, Vol. 87, Número 2

  • Caffeine’s Effects on Consumer Spending

    Dipayan Biswas, Patrick Hartmann, Martin Eisend, Courtney Szocs, Bruna Jochims

    págs. 149-167

    

  • Machiavellianism in Alliance Partnerships

    Giuseppe Musarra, Matthew J. Robson, Constantine S. Katsikeas

    págs. 168-189

    

  • Customer Orientation and Financial Performance: Women in Top Management Teams Matter!

    Chandra Srivastava, Saim Kashmiri, Vijay Mahajan

    págs. 190-209

    

  • Complaint De-Escalation Strategies on Social Media

    Dennis Herhausen, Lauren Grewal, Krista Hill Cummings, Anne L. Roggeveen

    págs. 210-231

    

  • Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump

    Simone Wies, Christine Moorman, Rajesh K. Chandy

    págs. 232-252

    

  • The One-Party Versus Third-Party Platform Conundrum: How Can Brands Thrive?

    Zhiling Bei, Katrijn Gielens

    págs. 253-274

    

  • The Effect of Content on Zapping in TV Advertising

    Maren Becker, Thomas P. Scholdra, Manuel Berkmann, Werner J. Reinartz

    págs. 275-297

    

  • Understanding the Performance Effects of “Dark” Salesperson Traits: Machiavellianism, Narcissism, and Psychopathy

    Cinthia B. Satornino, Alexis Allen, Huanhuan Shi, Willy Bolander

    págs. 298-318