Journal of marketing: A quarterly publication of the american marketing association

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  Año 2016, Vol. 80, Número 4

  • Let Your Banner Wave? Antecedents and Performance Implications of Retailers' Private-Label Branding Strategies.

    Kristopher O. Keller, Marnik G. Dekimpe, Inge Geyskens

    págs. 1-19

    

  • When it Pays to Wait: Optimizing Release Timing Decesions for Secondary Channels in the Film Industry.

    Sumaiya Ahmed, Ashish Sinha

    págs. 20-38

    

  • Relating Online, Regional, and National Advertising to Firm Value.

    Shrihari Sridhar, Frank Germann, Charles Kang, Rajdeep Grewal

    págs. 39-55

    

  • Adjusting the Warm-Glow Thermostat: How Incentivizing Participation in Voluntary Green Programs Moderates Their Impact on Service Satisfaction.

    Michael Giebelhausen, HaeEun Helen Chun, J. Joseph Cronin Jr., G. Tomas M. Hult

    págs. 56-71

    

  • Designed to Succeed: Dimensions of Product Design and their Impact on Market Share.

    Rupinder P. Jindal, Kumar R. Sarangee, Raj Echambadi, Sangwon Lee

    págs. 72-89

    

  • Product Cocept Demonstrations in Trade Shows and Firm Value.

    Taewan Kim, Tridib Mazumdar

    págs. 90-108