Marnik G. Dekimpe

• Artículos de revistas (10)

• Artículos de revistas

  • Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation

    Peter N. Golder, Marnik G. Dekimpe, Jake T. An, Harald J. van Heerde, Darren S.U. Kim, Joseph W. Alba

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 87, Nº 3, 2023, págs. 319-336

    

  • Let Your Banner Wave? Antecedents and Performance Implications of Retailers' Private-Label Branding Strategies.

    Kristopher O. Keller, Marnik G. Dekimpe, Inge Geyskens

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 80, Nº 4, 2016, págs. 1-19

    

  • Does private-label production by national-brand manufacturers create discounter goodwill?

    Anne Ter Braak, Barbara Deleersnyder, Inge Geyskens, Marnik G. Dekimpe

    International journal of research in marketing, ISSN 0167-8116, Vol. 30, Nº 4, 2013, págs. 343-357

    • Resumen
    

  • Retailer Private-Label Margings: The Role of Supplier and Quality-Tier Differentiation.

    Anne ter Braak, Marnik G. Dekimpe, Inge Geyskens

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 77, Nº 4, 2013, págs. 86-103

    

  • Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises.

    Kathleen Cleeren, Harald J. van Heerde, Marnik G. Dekimpe

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 77, Nº 2, 2013, págs. 58-77

    

  • The Effect if Business-Cycle Fluctuations on Private-Label Share: What Has Marketing conduct Got to Do with It?

    Lien Lamey, Barbara Deleersnyder, Jan-Benedict E.M. Steenkamp, Marnik G. Dekimpe

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 76, Nº 1, 2012, págs. 1-19

    

  • The Entry Strategy of Retail Firms into Transition Economies.

    Katrijn Gielens, Marnik G. Dekimpe

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 71, Nº 2, 2007, págs. 196-212

    

  • How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe.

    Lien Lamey, Barbara Deleersnyder, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 71, Nº 1, 2007, págs. 1-15

    

  • The Market Valuation of Internet Channel Additions

    Marnik G. Dekimpe, Inge Geyskens, Katrijn Gielens

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 66, Nº 2, 2002, págs. 102-119

    

  • Generalizing about trade show effectiveness: A cross-national comparison

    Pierre Francois, Marnik G. Dekimpe

    Journal of marketing: A quarterly publication of the american marketing association, ISSN 0022-2429, Vol. 61, Nº 4, 1997, págs. 55-64

    

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