Journal of marketing: A quarterly publication of the american marketing association

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  Año 2013, Vol. 77, Número 2

  • The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies.

    Sam K. Hui, J. Jefrey Inman, Yanliu Huang, Jacob Suher

    págs. 1-16

    

  • What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?.

    Ofer Mintz, Imran S. Currim

    págs. 17-40

    

  • The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry.

    Kartik Kalaignanam, Tarun Kushwaha, Meike Eilert

    págs. 41-57

    

  • Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises.

    Kathleen Cleeren, Harald J. van Heerde, Marnik G. Dekimpe

    págs. 58-77

    

  • When Do (and Don't) Normative Appeals Influence Sustainable Consumer Behaviors?.

    Katherine White, Bonnie Simpson

    págs. 78-95

    

  • Can Brands Move In from the Outside? How Moral Identity Enhances Out-Group Brand Attitudes.

    Woo Jin Choi, Karen Page Winterich

    págs. 96-111

    

  • An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts.

    Juliano Laran, Michael Tsiros

    págs. 112-123

    

  • To Buy or Not to Buy: Consumers' Demand Response Patterns for Healthy Versus Unhealthy Food.

    Debabrata Talukdar, Charles Lindsey

    págs. 124-137