International journal of research in marketing

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  Año 2013, Vol. 30, Número 4

  • Editorial Board

    págs. 3-4

    

  • EMAC distinguished marketing scholar 2012: : Respect the data!

    Gilles Laurent

    • Resumen

    págs. 323-334

    

  • Consumer responses to variety in product bundles: : The moderating role of evaluation mode

    Xia Wang, Luping Sun, Hean Tat Keh

    • Resumen

    págs. 335-342

    

  • Does private-label production by national-brand manufacturers create discounter goodwill?

    Anne Ter Braak, Barbara Deleersnyder, Inge Geyskens, Marnik G. Dekimpe

    • Resumen

    págs. 343-357

    

  • So you want to delight your customers: : The perils of ignoring heterogeneity in customer evaluations of discretionary preferential treatments

    Raphaëlle Butori, Arnaud De Bruyn

    • Resumen

    págs. 358-367

    

  • The impact of national brand introductions on hard-discounter image and share-of-wallet

    Carlos J.S. Lourenço, Els Gijsbrechts

    • Resumen

    págs. 368-382

    

  • The influence of ad-evoked feelings on brand evaluations: : Empirical generalizations from consumer responses to more than 1000 TV commercials

    Michel Tuan Pham, Maggie Geuens, Patrick Pelsmacker

    • Resumen

    págs. 383-394

    

  • How contracts and enforcement explain transaction outcomes

    Erik A. Mooi, David I. Gilliland

    • Resumen

    págs. 395-405

    

  • Customer satisfaction and consumer expenditure in selected European countries

    Matthew C.H. Yeung, Bala Ramasamy, Junson Chen, Stan Paliwoda

    • Resumen

    págs. 406-416

    

  • Same sound, same preference?: : Investigating sound symbolism effects in international brand names

    Christina Kuehnl, Alexandra Mantau

    • Resumen

    págs. 417-420

    

  • Can fat taxes and package size restrictions stimulate healthy food choices?

    Elke Huyghe, Anneleen Van Kerckhove

    • Resumen

    págs. 421-423

    

  • The effect of physical possession on preference for product warranty

    Robin Chark, A. V. Muthukrishnan

    • Resumen

    págs. 424-425

    

  • The impact of cultural symbols and spokesperson identity on attitudes and intentions

    Anne-Sophie I. Lenoir, Stefano Puntoni, Americus Reed II, Peeter W.J. Verlegh

    • Resumen

    págs. 426-428

    

  • Charts and demand: : Empirical generalizations on social influence

    Olaf Maecker, Nadja Sophia Grabenströer, Michel Clement, Mark Heitmann

    • Resumen

    págs. 429-431

    

  • Erratum to "You lost me at hello": How and when accent-based biases are expressed and suppressed" [Intern. J. of Research in Marketing 30/2 (2013) 185-196]

    Ze Wang, Aaron D. Arndt, Surendra N. Singh, Monica Biernat, Fan Liu

    págs. 432-433

    

  • Erratum to �Patterns in consumption-based learning about brand quality for consumer packaged goods� [Intern. J. of Research in Marketing 30/3 (2013) 219�235]

    Maciej Szymanowski, Els Gijsbrechts

    págs. 433-434

    

  • Satisfaction as a predictor of future performance: : A replication

    Jenny Van Doorn, Peter S.H. Leeflang, Marleen Tijs

    págs. 434-435